Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
California School Library Association - CSLA Annual Conference & Exhibits 2018
The California School Library Association is an organization of teacher librarians, classroom teachers, paraprofessionals, district, and county coordinators of curriculum, media and technology, and others committed to enriching student learning through school libraries. CSLA is an affiliate of the American Association of School Librarians.