Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
The Car Wash Show 2015
The Car Wash Show, presented by International Carwash Association, is the world's largest car wash event. The convention and trade show brings together retail operators and suppliers from more than three dozen countries for education, networking and product displays.