Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
The Car Wash Show Europe
Many events include car washing as a segment, but The Car Wash Show Europe is the only convention and trade show focused exclusively on car wash owners, operators and entrepreneurs – and the success of their businesses. Car wash businesses can be found in every corner of Europe, but other events with a car wash component serve only a particular country or region. Now, operators and suppliers from across Europe – and across the globe – have the opportunity to network, learn, compare products and engage in commerce under one roof. The International Carwash Association is the world’s largest car wash association, representing operators and suppliers across the globe. As nonprofit, ICA is governed by a volunteer Board of Directors comprised of leaders in the car wash industry. As a result, ICA is focused on the long-term, overall success of the car wash industry, as opposed to short-term gains. The Car Wash Show Europe is a three-day, indoor event, featuring a trade fair and education congress with content and offerings for the car wash owner and operator audience.