Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
CARTES SECURE CONNEXIONS AMERICA 2014
CARTES America, Secure Connexions Event, is a new business event designed to promote smart technologies in the large and dynamic North American market. CARTES America combines a high level conference program with international experts and a comprehensive exhibition featuring the most representative companies in the industry. They will present their latest innovative technologies in card manufacturing, payment solutions, identification and authentication solutions, mobility and digital security. They will benefit from a booming market with the potential deployment of EMV standard, the arrival of NFC-enabled mobile phones and the numerous e-government and security applications. Based on the international success and development of the existing CARTES events, the organizer of CARTES America will provide a high level business event for all the decision makers in the smart security industry.
The whole value-chain of the smart card industry, innovative payment solutions, digital security and identification is represented: >> Cards manufacturing equipment, instant issuing >> Personal secure devices and Secure Infrastructure >> Integrated circuits, Semiconductor solutions >> IT security equipment and services >> Trusted services and solutions >> OS & Applications (cards & terminals) >> Platforms & Managed services