Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
CASBO - California Association of School Business Officials Annual Conference & Expo
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When it comes to the California K-12 education marketplace, the California School Business Expo tops all others. The Expo is the largest trade show of its kind in the state, with over 250 exhibitors meeting the largest single gathering of California school business officials at the CASBO Annual Conference