Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
Cashmere World 2015
The Only Trade Event Dedicated to Cashmere and Fine Fibres
2015-10-07 - 2015-10-09
Cashmere World had a successful debut in Hong Kong, benefiting from the presence of important international buying offices in the city and enjoying the synergy with collocated fair, Fashion Access.