Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
Category Management Conference – Advanced Channel Strategies In Action
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0203 479 2299
Kerry Foods, General Mills, Warburtons, Philips, innocent ltd, Asda and Mondelēz International are implementing advanced convenience, online, discounter and main estate channel strategies for best-in-class category management which truly drives the category vision towards increased sales. Discover how at The Category Management Conference – Advanced Channel Strategies In Action in London on 24th February. Download the conference brochure here: www.categoryconference.com/brochure Advanced Convenience, Online, Discounter & Main Estate Channel Strategies For Best-In-Class Category Management. Drive The Category Vision Per Channel, Boost Retailer Collaboration & Win Shoppers. A One-Day, Industry-Led Conference & Networking Event, 24th February 2015, One America Square, Central London. www.categoryconference.com 19 Retailers & Manufacturers. 1 Day. Unbeatable Value. Exceptional Quality: Asda ● BP Retail ● Mars Chocolate ● Kerry Foods Ltd ● General Mills ● innocent ltd ● Warburtons Ltd ● Mondelēz International Ltd ● Philips Consumer Lifestyle ● Ginsters ● Burton’s Biscuit Company ● Fox’s Biscuits ● Tata Global Beverages ● Wrigley ● Taylors of Harrogate ● Sourced Market ● Warburtons Ltd ● Mars Chocolate ● mySupermarket Limited Category Management Which Wins Today! Advanced, Fresh Category Management Strategies Which Develop Collaborative, Win-Win Partnerships & Harness Shopper Insight: 1. Advanced, Optimised Growth In Every Channel: Best-in-class category visions and channel strategies which boost growth and excite retailers and shoppers 2. Retailer Collaboration Partnership Keynotes: Hear the hottest case studies from retailers and manufacturers on how to create profitable, win-win partnerships 3. Convenience Formats Which Deliver Results: Building shopper mission-focused formats, fixtures and category visions to achieve next-level growth 4. Unravelling Online For Hard-Hitting Engagement: Tapping into online shopper trends for effective online interaction strategies 5. Fuel The Growth & Unlock Discounter Opportunities: Grabbing the attention of discounters and their shoppers for increased activation and sales 6. Meeting Retailer & Shopper Needs In Main Estate: Empowering retailers to meet more shopper profiles with enhanced, advanced formats, fixtures and promotions 7. Compete With The Big Boys & Win With Less! Applying clever category management to win on smaller budgets 8. Innovate & Future-Proof The Business: Stay one step ahead and capitalise on the latest trends, tools and technologies 9. Positioning Commercial Category Management, Centre Stage: Proving the value of category management in the business to drive profits, innovation and NPD