Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
The Category Management Conference – Advanced Channel Strategies In Action
Advanced Convenience, Discounter, Online & Main Estate Practical Channel Strategies For Best-In-Class Category Management
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Delegate Sales Team
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0203 479 2299
Drive Category Growth In The Changing Retail Environment By Cultivating Strong, Collaborative Retailer Relationships & Win Shoppers With Mission-Focused, Trend-Led Category Visions A One-Day, Industry-Led Conference & Networking Event, 23rd February 2016, One America Square, Central London Download the brochure here to see the full agenda: www.categoryconference.com/brochure 21 Senior Category Experts From Leading Manufacturers & Retailers Speaking From The Front Line: Asda (Walmart UK) • Kellogg Company • Coca-Cola Enterprises • The Co-operative Group • Diageo • Shell Retail International • Aunt Bessie’s Limited • 2 Sisters Food Group • Birds Eye Limited • Lucozade Ribena Suntory • Brakes • HEINEKEN • Mondelēz International • Twinings • United Biscuits • William Grant & Sons Brands Ltd • MolsonCoors Brewing Company (UK) Limited • Müller Wiseman Dairies. Practical, Frontline Experiences On Results-Boosting Digital Food & Drink Strategies Which Create Stand-Out Visibility For Products & Brands To Create Next-Level Results: 1. Insight-Driven Channel Strategies & Category Visions Which Fuel Category Growth: Win retailers, shoppers and colleagues with trend-led, next-level category visions and channel approaches 2. Collaborative Retailer-Manufacturer Relationship Keynotes: Best-in-class examples from retailers and manufacturers on achieving and driving mutual commercial success 3. Harnessing Customer & Shopper Trends In The Changing Retail Environment: What trends are impacting category success, driving growth and shaping the future retail environment? 4. Tapping Into & Capitalising On Discounter Success: Gain market share by optimising your channel strategies to cater to discounter shopper needs and build and sustain profitable discounter relationships 5. Playing To Win In The Convenience Channel: Profit from convenience growth with innovative, mission-focused and tailored category strategies 6. Win Online With Collaborative, Insight-Led Strategies: Working with retailers online to harness shopper insights and create adaptable strategies which convert shoppers 7. Get On Trend & Boost Sales To Reinvigorate Main Estate: Breathing new life into main estate with innovative, trend-led strategies for boosted growth 8. Best-In-Class, Trend-Led NPD: Stand out on the shelf and engage retailers and shoppers alike with insight-driven NPD For more information please email firstname.lastname@example.org or call +44 (0)20 3479 2299.