Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
CES attracts the "who's who" of the technology and related industries, including C-level executives from the entertainment, wireless and consumer technology industries.
Exhibitor Profile Manufacturers, developers and suppliers of consumer technology hardware, content, technology delivery systems and related products and services.