Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
2017-01-05 - 2017-01-08
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The International Consumer Electronics Show (International CES) showcases more than 3,800 exhibiting companies, including manufacturers, developers and suppliers of consumer technology hardware, content, technology delivery systems and more; a conference program with more than 300 conference sessions and more than 160K attendees from 150 countries. For 50 years, CES has been the launch pad for new innovation and technology that has changed the world. Held in Las Vegas every year, it is the world’s gathering place for all who thrive on the business of consumer technologies and where next-generation innovations are introduced to the marketplace.
The global audience of more than 160K attendees, includes - 44 percent senior-level executives - 82 percent of the world's Fortune 100 - more than 6,500 media Attendees can anticipate a robust conference program featuring more than 220 sessions and 800 speakers. The consumer technology industry's top voices will provide dynamic thought leadership in conference sessions, SuperSessions and keynote addresses you won't want to miss.