Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
Conference: Thursday, April 10 & Friday, April 11, 2014
Trade Show: Saturday, April 12 & Sunday, April 13, 2014 (10am-5pm)
CHFA West is one of the largest conference and trade show for the natural health and organics industry. It’s the place to meet the industry’s top manufacturers, distributors and brokers, face-to-face. With more than 500 exhibits on our show floor, there’s always something new to discover. For retailers, this event is the year’s biggest showcase of innovative new products and educational sessions.