Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
China International Footwear Fair
2014-09-03 - 2014-09-05
The market for high quality footwear in China is buoyant and opening unprecedented ‘once in a lifetime’ opportunities for international footwear manufacturers. Held annually, in Shanghai, The China International Footwear Fair (CIFF) and Moda Shanghai offer an unparalleled platform for entering China's fast-growing domestic retail market for footwear products, leather garment, travelware, hangbags and fashion accessories. Many of China’s best known footwear brands exhibit at CIFF also, providing overseas buyers an opportunity to evaluate some of the best Chinese products available. CIFF runs in conjunction with the All China Leather Exhibition.