Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
China International Sporting Goods Show 2014
the only national-class, international and professional trade show for sports industry in China the largest and most influential sporting goods show in Asia-Pacific region the only sports and leisure exhibition guided and supported by the Chinese Ministry of Commerce As a fast developing brand show with its organizers' strong industry resources, China Sport Show is helping to boost the sports brands. Exhibitors can take the advantage of China Sport Show to demonstrate their brands, and promote business worldwide.