Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
China Sourcing Fair: Garments & Textiles
From fabrics to ready-to-wear apparel, you'll find everything you need for a fabulous fashion product line at our biggest garments & textiles show to date - and much more besides! Join thousands of buyers April 27-30, 2014 at Hong Kong's AsiaWorld-Expo venue as we bring together our shows for gift, home and fashion products to offer a broader array of sourcing options, with 2,700 booths under one roof.