Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
China Sourcing Fair: Mobile & Wireless
In 2014 mobile internet users will outnumber those browsing the web via a desktop or laptop -- a fitting time for the debut of our specialized Mobile & Wireless show at AsiaWorld-Expo in Hong Kong. Running April 12-15, 2014, the show is an outgrowth of the success of the mobile and wireless products sector within our Electronics & Components show.