Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
CIBS 2014 Caspian International Boat and Yacht Show
“CIBS 2014”, the 1st Caspian International Boat Show, will offer Azerbaijan’s consumers a full range of watercraft and products for active recreation. The event will bring together the most vibrant names in boating. “CIBS 2014” will help to develop Azerbaijan’s boating market, promote it in the run-up to summer, and showcase the latest achievements in motorboat equipment. It is a place to learn about the preparations for the upcoming boating season. “CIBS 2014” will be an important platform for communications. It is an exclusive opportunity to study the market and strengthen partnerships with those in the motorboat industry. “CIBS 2014” will be held alongside “BIMS 2014”, the 8th Baku International Motor Show.