Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
COBIT Conference North America
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Assistant Manager Media Relations
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North America ISRM is a multidimensional event featuring information security and risk content, as well as the programs, tools and resources you need to be responsive to industry changes.