Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
CODHy - The 2nd Asia Pacific Congress on Controversies to Consensus in Diabetes, Obesity and Hypertension
Academically, the 2st Asia Pacific CODHy Congress will raise the most dynamic and controversial topics facing clinicians in the fields of Diabetes, Obesity and Hypertension in an exciting debate forum. The Congress will promote excellence in these fields by seeking to shed light on ongoing and challenging debates and to bridge gaps between the expansion of information and its consolidation in clinical practice. Allowing ample time for speaker-audience discussion, the Congress aims at reaching up-to-date and agreed-upon answers to ongoing debates even when data remains limited, through evidence-based medicine and expert opinion. Participants will have the opportunity to take part in this vibrant meeting which will facilitate discussions on the shared experiences and opinions of leading local and international experts. The 2st Asia Pacific CODHy Congress will emphasise issues related to the region in terms of epidemiology, genetics, diagnostics, typical complications and distinctive responses to treatments. Many of the Faculty members will be local in order to facilitate the involvement of a large number of participants in the debates and to discuss typical regional problems.