Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
CODHy -The 3rd Latin America Congress on Controversies to Consensus in Diabetes, Obesity and Hypertension
he 1st and 2nd Latin America CODHy Congresses were held in Buenos Aires, Argentina in 2010 and Rio de Janeiro, Brazil in 2012. These Congresses were devoted to locally oriented, evidence-based discussions amongst chairpersons, speakers and the audience. Both were vibrant academic events with a regional focus and attracted a large number of participants from all over the world. By holding the Congress in a Panama, a country connecting north and south, we hope to bring an even more eclectic and diverse audience to this exceptional academic Congress where we believe all participants will benefit from the excellence of the Scientific Program and world-renowned Faculty. Bringing to the forefront and highlighting the crucial issues and debates facing clinicians and patients in Latin America, the Congress enables an interaction which benefits both the professionals as well as the patients; accomplishing the goal of CODHy to bridge gaps between the expansion of information and its consolidation in clinical practice.