Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
Communications & Engagement for Capital Works Projects
As the mining boom ends, the pressure is on infrastructure projects to be the next driver of national economic growth. Across Australia, major infrastructure and local capital works projects are moving forward with commitment from the 2014 federal budget. However, capital projects must satisfy intense scrutiny; from the planning and approvals process, right through to delivery. Bringing together over $16 billion worth of Local, State and Private Sector projects; this conference will examine the unique challenges and intricate relationships that project communicators must navigate, and how communication and engagement needs vary across the life of a project.