Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
2015-03-23 - 2015-03-25
connect:ID 2015 is an exhibition and conference designed for solutions adopters exploring the use of advanced identity technologies – including biometrics, secure credentials, and next-generation digital identity systems. From governments to banks, connect:ID 2015 will bring together all the stakeholders in the advanced human identity sector. The sell-out annual event – organized by Science Media Partners and the International Biometrics & Identification Association (IBIA) – will examine innovations in identification technology and biometrics, the different paradigms of strong authentication and their integration into transactional systems of commerce and public service delivery, the evolution of civil and population registries, the future of the identity credential, the worldwide legal experience and the identified gaps that remain to be addressed. The aim is to describe the ideal identity ecosystem of the 21st century and highlight the potential opportunities for the various stakeholders as we look for operational models to leverage identity responsibly and for the common good. Pillar themes in 2015 are Mobility, Cyber Security, and the Role of Identity in the 21st Century. Visiting the exhibition is free, while preferential prices are available for early bookers in the conference.