Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
Contingency Planning and Management Conference and Expo - CPM East
2014-05-13 - 2014-05-14
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The Contingency Planning & Management (CPM) Conference and Exposition offers in-depth conference sessions focused on key issues central to COOP, business continuity, emergency management and risk assessment.