Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
COPOC - The 1st international Congress on Controversies in Primary and Outpatient Care
he COPOC Congress will gather prominent global experts in general practice and primary health care for engaging discussions, information sharing and experience-based perspectives. The Congress will serve as a dynamic forum; promoting productive clinical debates between primary care physicians, clinical specialists and researchers on the critical issues within the fields of general practice and primary health care. The Congress prides itself on having the most up-to-date clinical, scientific and academic program, concentrating not only on future therapies and interventions, but also on disease prevention, health promotion and treatment goals. COPOC was established with the aim of playing a vital complimentary role to the existing world and regional conferences relevant to primary care. Its goal is to promote state of the art debates and to facilitate an effective forum between primary care physicians and practitioners and secondary care specialists. The Congress's distinct format will provide participants and speakers alike with the unique opportunity to debate the most pressing issues in general practice and primary health care.