Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
Council of Engineering & Scientific Society Executives - CESSE 2014
2014-07-15 - 2014-07-17
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Share and examine successful approaches to managing engineering, scientific and technical societies while providing opportunities for networking and education of executives and senior staff of member societies.