Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
Creative & Lifestyle Arts - C&LA
Co-located with the National Stationery Show
Introducing Creative & Lifestyle Arts, a new tradeshow serving the East Coast’s $18 billion art, crafting and creative hobby marketplace. It’s here where 3,600 owners, buyers, merchandise executives, distributors, sales reps and product developers will source the broadest range of innovative crafting and paper art supplies; embellishments; art materials; design tools; DIY kits for home decor, party, holiday and card making; along with supplies for floral, glass, woodworking, jewelry making, needlecrafts and scrapbooking.