Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
CSCMP's 2014 Supply Chain Exchange
We have so many surprises in store for you this year. There is no other conference that offers supply chain management practitioners the kind of professional education and personal growth opportunities that CSCMP does! With many tracks and educational sessions to choose from you’ll learn from global experts and network with thousands of colleagues.