Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
DAX Chicagoland 2015 (Decorated Apparel Expo)
The garment decorating industry of today looks nothing like the industry of last year. More than just the styles and decorating techniques have changed. In this changing economy, you need to be smarter, more efficient and more productive than your competitors to survive. You need DAX.
Who May Attend DAX?
Any person interested in attending DAX for the purpose of learning about the industry, discovering new products, or receiving education may do so. There is no need to show any kind of license or prove industry involvement to attend the show. We gladly welcome people who are not currently involved in the garment decorating industry to come and learn more about the industry. There is no better way to find out if working in this industry is right for you than by attending a trade event of this nature.
By legal definition, DAX is an industry trade show and is not 'open to the public.'
Management encourages manufacturers and distributors of products and services that might interest garment decorating professionals to exhibit at DAX. If you have a product or service that appeals to the screen printing, embroidery, Direct-to-Garment printing, or heat transfer printing industry, there is no better way to reach your potential clients. Management does not recommend that companies selling non-related products or services such as entertainment, political organizations, or general goods sales apply. The sale of food products not produced by the venue's catering staff is forbidden by contract on the venue premises. The management reserves the right to reject any application to exhibit without need to give cause.