Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
Des Moines Home & Remodeling Show
For the last decade, the Home Builders Association (HBA) of Greater Des Moines has been offering Iowa residents a rare opportunity—for free. The Home & Remodeling Show, sponsored by the HBA of Greater Des Moines, presents home buyers and homeowners with a wealth of information on home-related topics. And though there are other home-related shows throughout the year, the Home & Remodeling Show is the only one with a local focus.