The Digital Engagement Manchester Conference Programme

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The Low-Cost Digital Conference ? Fundraise, Campaign, Communicate Budget-Busting, Value-For-Money Digital Engagement Strategies: Maximise Your Presence Whilst Minimising Your Expenditure For Charities, Not-For-Profits, The Public Sector & Low-Budget Organisations Looking To Increase The Impact & ROI Of Their Digital Communities A One-Day Industry-Led Conference & Networking Event, 9th April 2014, Museum of London Docklands, London: Friends of The Earth ? The Times and The Sunday Times ? Dogs Trust ? Dell ? UNICEF UK ? Brighton and Hove City Council ? Missing People ? The Leprosy Mission England & Wales ? Anthony Nolan Bone Marrow Trust ? Stockport NHS Transport ? RAF Benevolent Fund ? JustGiving ? Tearfund ? Tourism Ireland ? University of Lincoln ? Met Office ? Time To Change ? Amnesty International ? Mind ? The University of Nottingham 1 Day. 21 Speakers. Unquestionable Quality. Unbeatable Value: 1. Free/Low-Cost Tools Panel Discussion: Leveraging freely available tools and techniques ? but do you get what you pay for or are there hidden gems out there? 2. Content Is King! Engaging online communities and creating emotionally-motivating user experiences 3. Winning Hearts & Minds, Digitally: Learning the art of powerful digital storytelling and raising awareness without breaking the bank 4. Clever Online Fundraising: Acquiring new, long-term supporters 5. Unlock The Power Of Mobile: But can you on only a small budget? 6. Mobilise & Monetise Social Media: Punch above your weight with social media and foster lifelong advocates and loyal supporters 7. Managing Your Reputation & Brand Online: Handling negativity wisely, knowing when to step in and achieving consistent brand messaging 8. Maximising Your Digital Impact With Video? but can you afford it? 9. Cost-Effective Website Optimisation: Drive traffic, enhance the customer journey and make the most of your website when they get there 10. Getting The Mix Just Right: Multi-channel, integrated campaigns which deliver ROI 11. What?s Your ROI? Providing clear evidence of success and impact with best-practice approaches to measurement, tracking and evaluation

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