Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
The Digital Engagement Manchester Conference Programme
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The Low-Cost Digital Conference ? Fundraise, Campaign, Communicate Budget-Busting, Value-For-Money Digital Engagement Strategies: Maximise Your Presence Whilst Minimising Your Expenditure For Charities, Not-For-Profits, The Public Sector & Low-Budget Organisations Looking To Increase The Impact & ROI Of Their Digital Communities A One-Day Industry-Led Conference & Networking Event, 9th April 2014, Museum of London Docklands, London: www.lowcostdigitalconference.com Friends of The Earth ? The Times and The Sunday Times ? Dogs Trust ? Dell ? UNICEF UK ? Brighton and Hove City Council ? Missing People ? The Leprosy Mission England & Wales ? Anthony Nolan Bone Marrow Trust ? Stockport NHS Transport ? RAF Benevolent Fund ? JustGiving ? Tearfund ? Tourism Ireland ? University of Lincoln ? Met Office ? Time To Change ? Amnesty International ? Mind ? The University of Nottingham 1 Day. 21 Speakers. Unquestionable Quality. Unbeatable Value: 1. Free/Low-Cost Tools Panel Discussion: Leveraging freely available tools and techniques ? but do you get what you pay for or are there hidden gems out there? 2. Content Is King! Engaging online communities and creating emotionally-motivating user experiences 3. Winning Hearts & Minds, Digitally: Learning the art of powerful digital storytelling and raising awareness without breaking the bank 4. Clever Online Fundraising: Acquiring new, long-term supporters 5. Unlock The Power Of Mobile: But can you on only a small budget? 6. Mobilise & Monetise Social Media: Punch above your weight with social media and foster lifelong advocates and loyal supporters 7. Managing Your Reputation & Brand Online: Handling negativity wisely, knowing when to step in and achieving consistent brand messaging 8. Maximising Your Digital Impact With Video? but can you afford it? 9. Cost-Effective Website Optimisation: Drive traffic, enhance the customer journey and make the most of your website when they get there 10. Getting The Mix Just Right: Multi-channel, integrated campaigns which deliver ROI 11. What?s Your ROI? Providing clear evidence of success and impact with best-practice approaches to measurement, tracking and evaluation