As event professionals, our job is to host people and while we can’t prepare for everything, it’s essential to develop an emergency plan that can be adapted to any situation. In Boston, the Massachusetts Convention Center Authority’s (MCCA) Public Safety Team at the Boston Convention & Exhibition Center (BCEC) and the Hynes Convention Center, have taken their experiences to develop a comprehensive crisis management training program, starting with crisis communications.
Digital & e-Payments (Hong Kong)
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+65 6592 7355
Meet the Digital Generation: The Alpha-Influencers Who Comment, Like & Share Everything Online Today?s young adults are the most informed consumer generation to ever face the marketers They search for reviews in online communities and ask their friends on social channels before making purchases They are powerful trend-setters who can generate positive word-of-mouth for brands that connect with them While those who fail to keep up suffer from negative viral causing reputational damage to their brands Is your marketing strategy fresh & up-to-date with the latest Millennial trends in this digital age? Can you create spark & connection to convert this segment into your brand passionistas? Or do you belong to the past, tucked away & forgotten? This 2-day conference brings together senior-level marketers from Samsung, Red Bull, AXA, Singapore Grand Prix (F1), Unilever, Microsoft, AIA, Lenovo, Domino?s Pizza and many more to share their success stories in capturing the 18-35 segment. Pick up the latest strategies in influencer marketing, social media strategy, cause engagement, mobile marketing, predictive analytics, social CRM, co-creation, loyalty strategy, content marketing, digital ROI measurement, etc.