Digital Experience Strategy (Hong Kong) 2017

Event contact title
Contact
Event contact first name
Elicia
Event contact last name
Foo
Email
elicia@conferences.com.sg
Event contact telephone number
+65 6592 7355
Description
Join us at this exciting 2-day event to acquire leading strategies to create a digital brand experience tailored to consumers’ needs and wants. Examine how to map customer journey and leverage on data insights to analyse the most effective engagement touchpoints. Hear industry experts debate on critical issues including digital implementation, basics of UX/UI design and measurement of digital experience. Led by a creative expert with 14 years of experience, the Customer Experience (CX) Design workshop will guide attendees through an end-to-end design process from experience mapping to charting the course and making the digital experience tangible
Attendee information
Benefits of Attending: Learn to create a user persona by profiling audience’s needs, motivations and user behaviour Gain insights into the best UX/UI design for different digital platforms: mobile vs. web Examine available tools to gather and analyse data across different digital platforms Assess the level of customer engagement with your brand to improve targeting Grasp how to filter relevant data and translate them into actionable insights Discover how to reinvent content production process to implement “digital thinking” Identify metrics and available tools to evaluate the quality of your digital experience Evaluate the key components of user experience (UX) in-touchpoints vs. channels Analyse experience map as a key tool to help contextualise priorities to drive business benefits Dive into the experience economy and why CX is the key to create or capture new values Examine the role of interaction design in CX and how to enhance visual design of digital channels Practical learning through in-depth case studies, group discussions and hands-on exercises
Partner Voices
Overview: The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality. In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way. “We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.” Amenities: The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.  The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need. Gold Key Members The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events. OCCC Events: This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.  The Center’s top five events during their 2022-2023 fiscal year included:  AAU Jr. National Volleyball Championships 2023 200,000 Attendees $257 Million in Economic Impact MEGACON 2023 160,000 Attendees $205 Million in Economic Impact Open Championship Series 2023 69,500 Attendees $89 Million in Economic Impact Sunshine Classic 2023 42,000 Attendees $54 Million in Economic Impact Premiere Orlando 2023 42,000 Attendees $108 Million in Economic Impact