Digital Experience Strategy (Hong Kong) 2017

Event contact title
Contact
Event contact first name
Elicia
Event contact last name
Foo
Email
elicia@conferences.com.sg
Event contact telephone number
+65 6592 7355
Description
Join us at this exciting 2-day event to acquire leading strategies to create a digital brand experience tailored to consumers’ needs and wants. Examine how to map customer journey and leverage on data insights to analyse the most effective engagement touchpoints. Hear industry experts debate on critical issues including digital implementation, basics of UX/UI design and measurement of digital experience. Led by a creative expert with 14 years of experience, the Customer Experience (CX) Design workshop will guide attendees through an end-to-end design process from experience mapping to charting the course and making the digital experience tangible
Attendee information
Benefits of Attending: Learn to create a user persona by profiling audience’s needs, motivations and user behaviour Gain insights into the best UX/UI design for different digital platforms: mobile vs. web Examine available tools to gather and analyse data across different digital platforms Assess the level of customer engagement with your brand to improve targeting Grasp how to filter relevant data and translate them into actionable insights Discover how to reinvent content production process to implement “digital thinking” Identify metrics and available tools to evaluate the quality of your digital experience Evaluate the key components of user experience (UX) in-touchpoints vs. channels Analyse experience map as a key tool to help contextualise priorities to drive business benefits Dive into the experience economy and why CX is the key to create or capture new values Examine the role of interaction design in CX and how to enhance visual design of digital channels Practical learning through in-depth case studies, group discussions and hands-on exercises

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