Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
DNA EXPO ( Distinctive Nutrition Asia EXPO)
1st DNA Expo is compact yet supreme quality. It maximized every possible channels and garnered full attention from visitors. To promote a better and greener diet life style, besides the good selection of food, it’s often dependent on the selection of the distributors and retails.The 1st DNA Expo dedicates itself to tackle the key link, and committed to bring quality exhibitors over quantity. Under the ultra strict selecting process on exhibitors in order to clearly differentiate from sister show SIAL CHINA, DNA Expo exhibitors are high professional and strictly under the functional food and beverage food sector. There were no “alike” products or exhibitors exploiting any possible loopholes.