Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
Do we need HR?
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HR has been building specialist and hopefully more strategic expertise and parcelling it up into CoE's, and building a cadre of HRBP's. But has it been able to deliver strategic support? Has it become too siloed, built around traditional functions of resourcing, TM, OD and C&B? Critical questions around the role of the function remain, and the strategists are asking what is strategic about the HR function and its knowledge ? This seminar will look at some of the ways in which HR functions have responded. What are the consequences for COEs, HRBPs, and the delivery of change management? Join us in Barcelona to find out. Professor, Director, Centre for Performance Led HR, Lancaster University, UK Group Director Organisation & Capability, Associated British Food Agriculture (AB Agri) Global TM Director, Evonik Industries AG, Germany Director, Customer Experience & HR, Toyota & Lexus, Belgium Global Head of HR, Nestlé Professional, Switzerland Head of AMOS (Allianz Managed Operations & Services) Transformation - Board Div. Finance, HR and Transf., Allianz, Switzerland Vice-President Segment HRBP, Yara International, Norway Vice President-HR Operations, Nokia, Germany Managing Partner, Team Steffenhagen Consulting, Germany