Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
DoD/VA mHealth 2013 returns on November 18-20, 2013 for its second annual mobile health event, a collaborative summit dedicated to advancing and supporting mobile health initiatives in the Departments of Defense and Veterans Affairs. This event will showcase the latest military medical technologies, regulations, applications and security. In-depth sessions will include a focus day and 2 main session days covering critical topics such as: Streamlining DoD Health IT Infrastructure, Integrating Medical Information through mHealth, Improving User Engagement through the Use of Mobile Applications, and Combating Traumatic Brain Injury through mHealth.