Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
In 2006, Hart Energy launched the DUG brand — a series of conferences focused on the industry's business challenges and opportunities in identifying and developing unconventional resources. Originally "DUG" meant developing unconventional gas — but with the discovery of oil in unconventional formations and the application of unconventional drilling and completion techniques to legacy reservoirs, the DUG brand evolved to mean developing "unconventionals" in the broadest sense.
Each DUG conference is uniquely focused on the most timely and important issues facing unconventional resources development, because they are produced with major input by the industry professionals who understand the issues best. Every DUG event delivers a highly effective mix of data, insight and forecasts about financing, exploration, drilling, production, and delivery, presented by esteemed industry leaders in a respectful, engaging environment.