Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
Eastern Winter Sports Reps Association - EWSRA WINTER SPORTS EXPO
2016-02-23 - 2016-02-25
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EWSRA is the Eastern Winter Sports Reps Association, a professional nonprofit trade organization of Regional Sales Reps in the mid-Atlantic devoted to the advancement of the Ski, Snowboard, Outdoor, and the Action Sports Industry. Regional rep shows are designed to save retailers and reps time and money by providing a convenient, timely venue in which to take care of their business.