Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
The Emergency Services Show
The UK's only annual event for ALL emergency staff. With over 420 exhibitors to see, there were some fantastic products and new kit on display. There will be some great live demonstrations and workshops showing how the emergency services and suppliers can work better together.