Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
Empire State Producers Expo 2018
2018-01-16 - 2018-01-18
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The 2018 Empire State Producers Expo was held from January 16-18 and the Becker Forum will be January 15 at the SRC Arena in Syracuse, NY. This annual show combines the major fruit, flower, vegetable, and direct marketing associations of New York State in order to provide a comprehensive trade show and educational conference for New York producers, as well as neighboring states and Eastern Canada. In years past over 100 presentations were given by Cornell Cooperative Extension personnel and highly regarded speakers from across the country. Panel discussions feature some of the top industry experts and growers in New York. Between educational sessions, attendees can visit the trade show featuring over 150 commercial vendors and non-profit exhibitors.
Topics include commodity specific programs in cabbage, processing vegetables, hops, grains, cut flowers, tree fruit, sweet corn, tomato, onion, potato, Cole crops, root crops and specialty crops; and focused programs in water management and irrigation, weed management, soil health, post-harvest handling, biopesticides, beginning farmer, marketing using social media and apps, transplant and greenhouse production, climate and forecast models, labor, and hard cider production. DEC pesticide recertification credits and Certified Crop Advisor (CCA) credits were offered during the appropriate educational sessions.