Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
Engaging the Digital Generation Conference (Hong Kong)
Meet the Digital Generation: The Alpha-Influencers Who Comment, Like & Share Everything Online Today’s young adults are the most informed consumer generation to ever face the marketers They search for reviews in online communities and ask their friends on social channels before making purchases They are powerful trend-setters who can generate positive word-of-mouth for brands that connect with them While those who fail to keep up suffer from negative viral causing reputational damage to their brands Is your marketing strategy fresh & up-to-date with the latest Millennial trends in this digital age? Can you create spark & connection to convert this segment into your brand passionistas? Or do you belong to the past, tucked away & forgotten? This 2-day conference brings together senior-level marketers from Samsung, Red Bull, AXA, Singapore Grand Prix (F1), Unilever, Microsoft, AIA, Lenovo, Domino’s Pizza and many more to share their success stories in capturing the 18-35 segment. Pick up the latest strategies in influencer marketing, social media strategy, cause engagement, mobile marketing, predictive analytics, social CRM, co-creation, loyalty strategy, content marketing, digital ROI measurement, etc.