Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
Enterprise Mobility Exchange (Europe)
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The Enterprise Mobility Exchange (Europe) is widely acknowledged as the must-attend meeting for CIOs, VPs and Directors of IT, Enterprise Mobility, Enterprise Architecture, Field Service and Operations. This year, over 100 strategic decision-makers will attend meet in Amsterdam to discuss the challenges presented by enterprise mobility and how to achieve exceptional customer experience, workforce productivity and operational efficiency through mobile technology. At the Exchange, strategic corporate decision-makers, leading analysts and a selection of the most innovation solution providers gather to exchange knowledge and discuss best practice on aligning business strategy with technology requirements, to ensure businesses are robustly prepared for what lies ahead. Speakers for the 2014 Exchange include: • Joao Rufino, Head of Engineering EMEA, Google • Troels Oerting, Head of European Cyber Crime Center, European Cyber Crime Center (EC3) • Anthony Headlam, CTO, Jaguar Land Rover • Gunilla Etsare, CIO, Stalfors • Pete Hendel, CIO, Bacardi • Paolo Campobasso, Chief Security Officer and SVP, Finmeccanica Group • Francois Quilici, Former CIO, Aviva • Ludovic Legros, Global IT Director, Amer Sports • Glenn Cooke, Head of Mobile Development, British Gas • Henrik Olsen, Head of Business Process Management, DSV • Luisa Childs-Brown, Head of Mobile Strategy & Programmes, Royal Mail Further information about the speakers, agenda and attending as a delegate or a solution provider can be found at http://bit.ly/J2BhGC For more information or to register: Tel: +44 207 368 9484 Email: firstname.lastname@example.org Visit: http://bit.ly/J2BhGC