Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
EuroCucina / International Kitchen Furniture Exhibition
Created in 1974, EuroCucina - the International Kitchen Furniture Exhibition - runs concurrently with the International Bathroom Exhibition in the broader context of the Saloni during the even-numbered years at the Milan Fairgrounds in Rho, bringing together in the same place the top Italian and foreign manufacturers. EuroCucina has an infinite range of ideas and solutions on offer for a domestic space that is not just functional, but is becoming more and more of a place for socialising. The mores of the kitchen rub shoulders with the new rituals of modern-day life. Matchless quality and maximum durability are what the consumer is after. EuroCucina, with 160 exhibitors occupying over 26,000 square metres, is Europe's only major trade show in the field. Its success is also attested by the number of professional visitors - 292,370, more than 60% of whom from foreign nations - the 6,484 communication operators and the over 39,000 visitors from the general public. EuroCucina is supplemented by the collateral event, “FTK - Technology for the Kitchen”, a showcase for the built-in appliance sector and cooker hoods and the various products, prototypes and ideas for the kitchen of the future.
Architects, interior designers/decorators, wholesalers, distributors, manufacturers, importers, exporters of furniture, retailers, agents, representatives.
Manufacturers of: plastic laminate kitchens; wood kitchens; metal kitchens; lacquered kitchens; masonry kitchens; kitchen furnishing accessories.