Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
The Euromoney Central and Eastern European Forum
This popular annual event gathers over 1000 delegates every year to assess the outlook for the economies in the region. Key policymakers, business leaders and commentators meet with local and international investors to set the financial agenda for the year ahead. Just some of the speakers already confirmed include: Phil Bennett, First Vice President and Chief Operation Officer, EBRD Milojica Dakić, Governor, Central Bank of Montenegro Branko Drcelic, Director, Public Debt Administration, Ministry of Finance, Government of Serbia Enache Jiru, Secretary of State, Ministry of Public Finance, Government of Romania Grzegorz Konieczny, Chief Executive Officer Romania, Executive Vice President/Portfolio Manager, Franklin Templeton Miroslav Singer, Governor, Czech National Bank This is one of the biggest gatherings of market participants for CEE.