Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
EUROPEAN HIGH SPEED RAIL SUMMIT
Several countries in Europe have launched or planned high-speed rail programmes. Due to geographic challenges, these projects are likely to remain national in scope for the foreseeable future, without international links to existing high-speed networks. Looking into the tremendous growth in the European Rail Infrastructure, BE Summits is proud to present the European High Speed Rail Summit which is scheduled to take place on the 10th & 11th of June, 2014 in Paris, France.