Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
European Society of Cardiology - ESC Congress 2014
ESC Congress is the world’s largest and most influential cardiovascular event with over 500 expert sessions and 10,000 abstracts contributing to global awareness of the latest clinical trials and breakthrough discoveries.
The ESC Congress attracts professionals, ranging from surgeons and clinicians to scientists and nurses. Besides being the largest meeting of medical practitioners in Europe, ESC also is the largest conference covering cardiovascular issues in the world.