Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
Evidence EU 2014
Evidence 2014 is now in its second year and has established itself as one of the largest gathering of observational research leaders in the world. With, panels, seminars and expert presentations, you'll learn all you need know on payer engagement, observational research, patient reported outcomes, design and use of patient registries and local evidence generation. Reasons to attend: Generate, interpret and communicate real world data Integrate payer expectations early in product development Build evidence at a regional national and local level Construct an outcomes research programme to generate evidence in early, pre and post approval studies Design a patient registry that meets multi stakeholder requirement Keynote speakers: Professor David Haslam , Chairman, NICE Jem Rashbass , Lead Developer, National Director for Disease Registration, Public Health England Clement Francois , Executive Divisional Director, French Outcomes Research, Lundbeck Caroline Gadd , Head of Market Access, Otsuka