Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
May 19 – Professional Development
May 20-21 – Exhibits Open
Expo East is an east coast trade show based on a strategic alliance formed between the Specialty Advertising Association of Greater New York (SAAGNY) and the Promotional Products Association International (PPAI). The goal of the alliance is to 1) deliver the show experience industry attendees have come to expect at The PPAI Expo in Las Vegas to the east coast, 2) better serve both SAAGNY and other regional associations’ members and 3) engage an underserved market of new and existing PPAI members