Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
Fashion Access 2018
2018-03-14 - 2018-03-16
Fashion Access is a global showcase of the latest collections on bags, footwear, leathergoods, travelware, fashion accessories, leather garments by Original Equipment Manufacturers (OEM) & Original Design Manufacturers (ODM) as well as independent brands. International buyers of the mid to high-end fashion tier gather in Hong Kong annually to source, network and curate the future landscape of fashion.