Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
Fashion Industry Gallery - Spring 1
SHOP at FIG, is a premium juried tradeshow that has gained national recognition as the place to be for top retailers seeking the most perse, fresh, and relevant lines in the industry. Located on the second floor of FIG, SHOP occupies a spacious 20,000 square foot sleek and modern space accentuated by concrete floors, exposed brick walls, and track lighting. The tradeshow allows designers and showrooms to rent a booth package on a per show basis and offers designers a unique opportunity to showcase amongst the best collections in the fashion industry and sell to the region’s top stores at FIG.