Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
With the expansion of the international market, what already was a successful event became a global event with much more prestige. Feiplastic – International Plastics Trade Fair is the largest space in Latin America for networking and presenting the latest trends and new product launchings in the plastics sector. A prominent event with the most important names and brands in the market that attracts top professionals from Brazil and abroad looking for good business opportunities.