Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
The show is held every 2 years and is the primary source of information about new products available to the industry.
The show attracts users and specifiers including fencing contractors architects utilities local authorities police forces and anyone interested in fencing.
Exhibitors include manufacturers of security agricultural and domestic fencing suppliers of equipment such as earth movers post drivers and tools as well as fasteners and fixings.